Skip to main content

Best Lightroom export setting for Instagram and Facebook

Social media forms an important part of every professional and amateur photographer's online success. In addition to a website, having good social media presence helps with getting clients and networking with like-minded passionate people. When it comes to digital photography, Facebook and Instagram lead the way due to the huge number of active users. Instagram is so easy to use and totally centered around the concept of sharing stunning mobile images. The huge success of this app has attracted even non-photo related businesses too. But what about the photo size and resolution requirements so that our huge sized DSLR photos don't lose quality? We will focus on Adobe Lightroom Classic CC image export settings for both Instagram and Facebook in this post. 

Lightroom export setting website

Little background:
Uploading a full resolution DSLR camera image to Instagram or Facebook is an easy way to trigger the complex resize-compression algorithms and ruin image quality. Both Instagram and Facebook use compression algorithm on images to save the amount of server space needed to store uploaded images. Also, it makes the browsing experience faster for users. For photographers, this often creates a lot of issues as the image starts to look grainy, pixelated or poor in quality. In the next section, I will mention the best Lightroom image export setting for Instagram and Facebook. This way you won't have to rely on Instagram or Facebook to resize, crop or compress your image in any way. 

General Lightroom export tips:

Colour space: If the image will be used for portfolio website and social media purposes, always keep it sRGB. Unless you are printing your images at a colour lab or photography store, never use Adobe RGB.

PPI/DPI: In digital, all that matters is the pixel dimensions of the exported image file. Pixels per inch or Pixels per cm value matter for printing only. PPI will not change your file size (MB) either, so don't worry at all about this setting for digital usage. 


Facebook:
Make sure high quality is checked when uploading to FB. 
Resize to Fit: Long edge 2048 pixels.
Colour space: sRGB
Image format: JPEG
Quality: 70-80
Sharpen For: Screen
Resolution: Does not matter, that's for printing.
Amount: Low or Standard. I usually go with Standard, increases the file size a bit compared to low. 
Facebook wants the file size to be less than 100 KB as mentioned in one of the help articles. Below is a screenshot of my Lightroom image export settings for Facebook uploads. 

Facebook image Lightroom export

Instagram:
As per the 2018 support documentation, the maximum image width allowed by Instagram is 1080 pixels. For an image with a width between 320 and 1080p pixels, height should be kept between 566 and 1350 pixels respectively. The reason is to maintain the aspect ratio as specified by Instagram. The aspect ratio value should be between 1.91:1 and 4:5. If it is not, Instagram will perform its own cropping and fixing on the image which will impact quality.
Colour space: sRGB
Image format: JPEG
For landscape images: Long edge 1080 pixels
For portrait images: Short edge 1080 pixels. 
Sharpen For: Screen
Resolution: Does not matter, this setting comes into play when printing images. 
Quality: 70-80.
Amount: Low or Standard. Below is a screenshot summary of my Lightroom export setting for Instagram uploads. 

Best setting Lightroom Instagram


Hope this post will help you share your photography adventure images to Instagram and Facebook without losing quality. If you found this article helpful, share it with your friends and family to let me know how to export images in the best way. :) 

Comments

Popular posts from this blog

sRGB vs Adobe RGB colour space explained

Digital images are everywhere, both offline and online. Each digital image is made up of a large number of square sized individual pixels. Zoom into an image at 2000 % or more in any of the viewers, you will see these pixels. Here is an example:


In order to categorize pixel colours, RGB and CMYK are the two widely used colour models. According to the RGB colour model, each pixel colour can be considered as an addition of different shades of red/green/blue light. These light shades are calculated according to the bit depth of the image. Jpeg images are usually 8 bits per colour channel (red, blue or green), which means 2^8 ( 256) different shades of each red/blue/green colour are possible. Few examples to make it clear how different colours shades are represented:
Red: (255, 0, 0)
Green: (0,255,0)
Blue: (0,0,255)
White: (255, 255, 255)
Black:  (0,0,0)



What does CMYK do? It is a subtractive colour model for printing purposes and stands for Cyan, Magenta, Yellow and Black. According to …

5 things to know before switching DSLR between Canon and Nikon

Photography is an expensive hobby or profession and everyone wants the best bang for every dollar they spend. This applies to any photography equipment starting with low-cost tripods to super expensive professional grade lenses. I am sure all of us must have heard of Nikon and Canon. The good old battle between these two DSLR brands will never end. Whether you are a beginner or a full time professional, there are a few quirks everyone should know before switching camera between these brands.
1) The used market for Canon gear is just enormous which makes a good plus point for investment and buying decent used gear. Go to craigslist for a given city and search used photography gear, the difference will be easily noticeable. I searched for 10 different cities in Canada and all had comparatively more listings for Canon.
2) Nikon has better dynamic range cameras. Dynamic range is the ability of the camera to sense the lightest and darkest scene in a given photo retaining as much detail as…

Digital photography histogram explained for better photos

The ability to read histograms in digital photography is an excellent skill that every photographer should have. Getting a properly exposed shot is crucial when it comes to photography, and using the histogram is a solid way to achieve it. That 2 to 3 inch LCD screen located on digital cameras is only a quick way to look at the photo exposure and its details. In harsh lighting or vivid ambient lighting conditions, it can prove to be misleading to the human eye. Sometimes the LCD brightness level can also create issues with judging the exposure of a shot. So what does histogram explain about an image? How can histogram help you to take better images? In this beginner-friendly post, I will try to answer these questions. You can consider it as a tutorial or cheat sheet for digital photography histograms.
Photography histogram image examples: The histogram is basically a mathematical way of representing data, and it applies to digital image information too. In digital photography, histogr…